Carbondale asks residents to help tell its story
March 27, 2017
The City of Carbondale is asking residents to participate in a community-involved marketing campaign to craft a new brand for the city.
Creating the new brand will involve research generated from focus groups, community meetings, surveys and interviews with local and regional leaders, according to a Monday press release from the city. Information and involvement opportunities can be found at www.brandingcarbondaleil.com.
The public’s help is needed with “uncovering and telling Carbondale’s unique story,” according to the release.
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The project is part of a partnership between the city and North Star Destination Strategies, Inc., a marketing firm based in Nashville, Tennessee.
The $49,000 contract discussed during the city council’s February meeting shows the company estimated a re-branding process would last through September 2019.
Carbondale Mayor John “Mike” Henry said at the earlier meeting that the plan would include a survey of the Carbondale community and surrounding areas to “get an idea of what everyone thinks about the city.”
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Tim Heyward • Mar 28, 2017 at 10:08 am
Why would the city of Carbondale choose an out of state company for this project, when there are several local companies that are more than up to the task? Was there a bid process? Were other (local) marketing companies considered? Was the project too large? Too small? It seems to me that these questions, and, perhaps many more, should be addressed.
Yours in Christ,
Tim