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Cheryl Jarvis, faculty adviser for theAmerican Marketing Association, runsout of Campus Lake Saturday during thePolar Plunge. Jarvis agreed to plunge ifher students raised $40,000 throughoutthe year for the event. Jarvis said therewas $64,632 raised to support the SpecialOlympics. “The plunge is a huge communityevent and this is the best weather we haveever had for the event,” Jarvis said.REMY ABROUGHT • DAILY EGYPTIAN