The mature Usher Raymond. Yeah, right. The liner notes should read the mature marketing strategy behind Usher Raymond.
January 23, 1998
It has been four years since Usher released his last album, Can You Get With It?, and now he’s all grown up.
His promoters would lead us to believe You Make Me Wanna and I Will, the two feature songs on his new album My Way, are the sonnets of a mature singer.
But what has changed?
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For one, he was singing sexually connotative songs on his last album. The only maturity I can see now is a mature budget because the boy can buy more toys such as big music video producers like Hype Williams.
What’s so cool about getting your chain snatched, car jacked, and smacked in your own video? Not only is the I Will video weak, but the lyrics to the song are uncreative. The chorus is repeated monotonously for the entire last three minutes of the song.
Overall, the music on the mature new Usher Raymond album is good, and the lyrics are all right. But the CD is not all it’s hyped up to be. True maturity comes in time not in sales promotions. No offense to Usher, the blame is on the immature marketing department.
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