Aiming to prepare students for the business world is what the American Marketing Association has in mind for its annual Marketing Week.

The week already has featured such events as a resume and cover letter workshop. There was also a Microsoft Office workshop where students learned how to work with the popular computer software suite.

David Steck, regional marketing director for the American Community Mutual Insurance Company, will talk to students on Job Search, Interviewing Tips, Time Management, and Undergraduate Involvement.

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His lecture is slated for 6 tonight in the Student Center Illinois Room. Students are encouraged to bring their resumes.

On Thursday, representatives from Coca-Cola, Xerox, WCIL-FM, and First National Bank of Carbondale will conduct mock interviews with students to critique the way students interview. The interviews are scheduled for 6 p.m. in Student Center Ballroom A. Professional dress is required and students are asked to bring their resume.

Erin Christianson, vice president of programs for the American Marketing Association, said these companies and their representatives have seen many people come and go through the interviewing process.

This is to benefit anybody who plans to get out in the real world and interview, Christianson said. Anybody can come to polish up their interviewing skills, and the interviewers will critique the students.

You learn skills that are necessary in interviews like eye contact and hand gestures.

Christianson said this program is primarily for critiquing and he has not heard if this will be used in anyway as a recruiting tactic.

[The companies] haven’t indicated to me that they will be recruiting.

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The final day of Marketing Week, Friday, will feature Patricia Welch, a professor in Food and Nutrition, speaking at an etiquette dinner that is open to all students.

The dinner that Dr. Welch is presenting us with is an overall walk through of steps for proper table mannerisms, Christianson said.

Professional dress is recommended by the organizers for this event, which will begin at 6 p.m. in the Student Center Illinois Room.

Christianson said there are 29 seats available for students at the dinner, which costs $10. These will be available on a first-come first-served basis.