Saluki AdLab, Southern Illinois University’s (SIU) student run ad agency placed second in the American Advertising Foundation’s 2022 National Advertising Competition for District 6 on Friday, April 8.

Bridget Lescelius, manager of Saluki AdLab’s team, said this is the fourth year in a row it has been in the top three of the competition.

“Chloe Schoebert served as creative director for the project, Samantha Corcoran was media director, Jacob Boehme produced and directed all video work, and Samantha Oxford was in charge of research,” Lescelius said.

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Lescelius said the presentation team consisted of Ryley Bisaillon, Ryan Edwards, Gannon McCarty, and Mikaylan Roach.

2022’s client was Meta Quest 2, formerly known as Oculus, which changed its name midway through the competition, when Facebook transitioned to Meta. 

“The students created a multi-platform campaign, with the judges commenting it was some of the best video work they had seen. There were three judges who all work in the advertising industry, and one judge was from Meta and had worked on promoting Quest 2 for the last four years,” Lescelius said. 

Lescelius said she was thrilled with the consistency and excellence her AdLab team achieves each year, especially in their high-competition district.

“As one of our alums said, just a few short years ago we were considered the underdog, and now with a legacy of award-winning work, we are one of the big dawgs,” Lescelius said. “What’s even more exciting is that our graduates are landing fantastic jobs in the ad industry, including agencies all over the country, including the toughest market of all: NYC.”

Staff reporter Joel Kottman can be reached at [email protected] and on Twitter: @JoelKottman 

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