Later in his column he writes, “fat people are evil.” According to the dictionary, evil is defined as being morally wrong. Once again, no logical basis for this claim is provided, simply because there is none for such a ludicrous statement. The “challenge” remains unclear to me. At one point it is stated, “the person who reduces their body fat the most…” and in the next paragraph it is said the challenge is about losing weight. Body fat and losing weight are completely different concepts, so which is it? The challenge posed is not an attempt to be healthier, as he claims; it is an attempt to make the numbers on the scale decrease. Isn’t this the same as an eating disorder, such as anorexia? Challenges such as this help perpetuate an already warped perspective of beauty in our society. Mr. Campbell, perhaps the number on your scale determines your worth as a person, but it certainly does not determine mine.

The words beauty and healthy are not synonyms and your challenge is not to encourage healthy bodies, it is to encourage unhealthy practices to have culturally ideal bodies. Choose your words carefully so readers know what message you’re actually sending.