Terry Clark said if plans had gone his way last weekend, SIUC would have been the first university to shoot an advertisement on a Chicago ‘L’ platform.

Clark, chair of the SIUC marketing department, said he and three members of the Barking Dawg Production team, the university’s marketing firm, made the trip to Chicago to create a series of advertisements aimed at changing the landscape of the university’s current marketing scheme.

Although the crew was unable to shoot at the ‘L’ location, Clark said the trip was nonetheless successful.

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Clark and his team went to Chicago to shoot Dawg Tales, an interview-based commercial for the College of Business.

Ryan Claypool, paraprofessional at Barking Dawg who went on the trip, said Barking Dawg has been shooting different Dawg Tales as a new promotion for the university since late last spring.

Dawg Tales is meant to be a more edgy type of commercial to draw more students to SIUC.

Clark said they looked for a way to fund the Chicago trip for a while, but couldn’t find the money until Dennis Cradit, the Dean of the College of Business, came up with a solution.

“The Dean of the College of Business saw some of our stuff and approached me and asked me if he could pay for us to film some in a similar style, it’s a real edgy style,” Clark said.

Clark said they have also been creating advertisements for the new enrollment manager, Victoria Valle, and are planning on redesigning the Web site for African American Studies.

In an interview earlier this month, Valle said she was working with Barking Dawg to make new advertisements for the university.

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“Make our image in some of our ads a little more fun, a little more cutting edge,” Valle said.

Claypool said he thought it was important for different parts of the university to contribute to different projects, even if it didn’t affect them directly.

“I think when it comes down to it everybody should be helping everybody else when it comes to marketing itself and getting each department to help each other out in terms of getting more students to come to SIU,” Claypool said. “That’s the whole reason the university exists.”

Clark said Barking Dawg was trying to set an example for the rest of the university to be cooperative with each other.

“We want to help on campus,” Clark said.

Daily Egyptian reporter Christian Holt can be reached 536-3311 ext. 268 or [email protected].

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